Leo Wong

Complex workflows.Simple to use.

I’m Leo, a product designer in London.
I turn complicated workflows into clear interfaces — and build the products behind them.

Open to product design roles · London / remote

Selected work

From first question to working product

Own products

From an everyday question
to something you can use.

Independent product · Design & build

Crossclear

One crossing.
Three clear answers.

Making level-crossing forecasts easier to understand, including the uncertainty.

Product · Interaction · Design · Build

Web app live
01 / Likely open
02 / Likely closed
03 / No estimate
Actual UI · Example forecastTry Crossclear ↗

Client work

Built for the people
doing the work.

Find it. Check it. Count it.
Scan the drawing for equipment.

Simplified workflow demo

Client project · Contractor tools

DuctTake + Lin Sing Asia

A practical takeoff tool, built around the way a contractor actually works.

Research · Product design · Build · Brand

Avensure PeopleCloudSimplified workflow demos

01 / Employee setup

Ready for day one.

Add a person. Set their role. Send an invitation.

Explore a workflow

Client project · HR software

Joining up employee setup, rota planning and leave.

UX · UI · Interaction Full case study · Password protected

High-end audioThree interactions. One system.
Source → volume → sound preset

Client project · Connected hardware & software

One experience across the app, the screen and the remote.

Product design · Hardware UI · Design system Full case study · Password protected

Swire Properties · 2014–17

3+ years of work.
A city of stories.

2014–17 · 8 residences · 3 projects led from brief to launch

Hong Kong open data · 3D reconstruction

Mid-Levels West, Hong Kong

Alassio

A residential launch.
A complete brand experience.

From identity and sales materials to film and outdoor — bringing one residence to life across every touchpoint.

My contribution

Brand identity · Print · Digital · Campaign

Discover all 8 residencesExplore

How I add value

I stay with a problem
until it becomes
something useful.

My work moves between dense information, everyday decisions and tools people depend on. I listen to the people doing the job, make the difficult parts clearer, and build enough to learn from real use.

Brand and motion are part of my background. Today, I bring that attention to detail into product design — from the structure of a workflow to the way an interaction feels.

Hong Kong roots. London based.

More case studies: Star Studios ↗ · Beauty Panel ↗

How this portfolio was made

This is a working design exploration, built with AI assistance. The project covers reuse source artwork and interface captures. Zeny uses the original 3D character renderer from Zenyhome, with its garden removed; the product view is a simplified interactive excerpt. PeopleCloud shows simplified workflow demonstrations; the audio interface is redrawn with its brand withheld. Swire reuses the supplied 3D model, open-data reconstruction and work archive. Crossclear shows sample forecasts, not live crossing conditions.

Let’s talk

Have a complex problem
that needs clarity?

leowongsw@gmail.com

The problem

My contribution

A key decision

Evidence & next questions

Full case study ↗